Award-Winning Creative Leader

Harry
Briggs

Senior Global Entertainment & Event Design Manager — building world-class live experiences for global audiences across 12 countries.

6+
Years Experience
12
Countries
50+
Productions
+13
NPS Record pts
View Portfolio Get In Touch
LEGO Festival ★
LEGOLAND Shanghai ★
Formula One ★
Peppa Pig ★
Star Wars ★
Fortnite ★
UK Theme Park Awards ★
Merlin Entertainments ★
LEGOLAND Billund ★
LEGOLAND Germany ★
LEGOLAND Dubai ★
LEGOLAND Windsor ★
LEGO Festival ★
LEGOLAND Shanghai ★
Formula One ★
Peppa Pig ★
Star Wars ★
Fortnite ★
UK Theme Park Awards ★
Merlin Entertainments ★
LEGOLAND Billund ★
LEGOLAND Germany ★
LEGOLAND Dubai ★
LEGOLAND Windsor ★
About

Bringing iconic
brands to life

I'm an award-winning live brand experience creative leader with over six years of experience creating large-scale live events and entertainment for global audiences. My work spans live shows, seasonal events, immersive campaigns, and digital content — covering 12 countries across EMEA, APAC, and North America.

"Trusted with LEGO Festival — the highest NPS-driving live experience Merlin Entertainments has ever opened."

From holiday seasonal spectacles to the landmark opening of LEGOLAND Shanghai Resort — the largest Merlin theme park ever built — I've led the creative development of experiences that are joyful, bold, and built to scale.

Brands I've worked with
LEGO Peppa Pig Formula One Star Wars Fortnite Monkie Kid LEGO DreamZzz LEGO Friends LEGO City Ninjago
LEGO Festival NPS Impact
+13 pts
vs non-Festival days — Merlin all-time record
Entertainment NPS Ranking Growth
Bottom 5 → Top 4
Across Merlin Entertainments estate
Halloween Event Guest Score 2023
85/100
Highest in LEGOLAND Windsor history
Team Satisfaction Score 2022
88%
Highest in LEGOLAND Windsor Entertainment history
Career

Experience Timeline

April 2025 — Present
Senior Global Entertainment & Event Design Manager
LEGOLAND Parks — Merlin Entertainments
Leading global creative development of large-scale themed events and live experiences across LEGOLAND's entire portfolio — parks and midway attractions worldwide. Developed an entertainment strategy that grew entertainment from a bottom 5 NPS contributor to a consistent top 4. Trusted with this role following the global launch of LEGO Festival — the highest NPS-driving live experience Merlin Entertainments has ever opened (+13pts vs non-Festival days).
Global Strategy LEGO Festival APAC / EMEA / North America Record NPS
February 2024 — April 2025
Global Entertainment Producer
LEGOLAND Parks — Merlin Entertainments
Managed global brand experience projects with high budgets (up to £1m), delivering innovative live offerings closely aligned with LEGO's brand values. Supported the development and opening of the largest Merlin theme park ever built — LEGOLAND Shanghai Resort. Pioneered language-based data insights in entertainment decision making — a first for Merlin Entertainments.
£1m+ Budgets LEGOLAND Shanghai Data-Led Strategy Creative Direction
December 2022 — February 2024
Senior Entertainment Creative Manager
LEGOLAND Windsor Resort
Led a team of 15 creatives and technical producers, delivering multiple award-winning shows and events. Creatively redeveloped Halloween and Christmas events from scratch, achieving the highest guest reviews in the park's history. Improved technology use in live shows saving the park nearly £100k annually. Won multiple UK Theme Park Awards.
Team of 15 £500k Budgets UK Theme Park Awards Cost Innovation
October 2021 — December 2022
Entertainment Creative Manager
LEGOLAND Windsor Resort
Designed and delivered creative live shows and events, improving guest engagement and earning industry recognition. Replaced outdated legacy contractors with innovative new suppliers and grew supplier relationships. Mentored and supported team members in professional growth and collaboration.
Creative Direction Supplier Development Mentorship
Mid-2019 — October 2021
Entertainment Production Co-ordinator
LEGOLAND Windsor Resort
Managed day-to-day entertainment and event operations including staffing, scheduling, and show technical support. Acted as event duty manager, ensuring smooth delivery of shows and guest experiences. Supported technical and creative teams with theatre technology and on-the-ground problem-solving.
Operations Technical Theatre Event Management
Portfolio

Featured Productions

A selection of productions from across the LEGOLAND global estate. Click any card to watch where video is available.

LEGO Festival Battle of the Bands
2025 Event
LEGO Festival
📍 Global — 7 LEGOLAND Resorts Worldwide
Producer & Creative
Video by LEGOLAND Florida. Copyright respective owners. Not owned by Harry Briggs.
Battle of the Bands
2025 Live Show
Battle of the Bands
📍 LEGOLAND Global Parks
Lead Producer & Creative
Video by LEGOLAND Florida. Copyright respective owners. Not owned by Harry Briggs.
DJ GoodVibes Dance Party
2025 Live Show
DJ GoodVibes Dance Party
📍 LEGOLAND Global Parks
Lead Creative
Video by a park guest. Copyright respective owners. Not owned by Harry Briggs.
LEGO Festival Windsor
2025 Event Tour
LEGO Festival Windsor — Full Tour
📍 LEGOLAND Windsor Resort
Producer & Creative
Video by a park guest. Copyright respective owners. Not owned by Harry Briggs.
LEGO Festival All Zones Windsor
2025 Event — All 5 Zones
LEGO Festival — All Zones
📍 LEGOLAND Windsor Resort
Producer & Creative
Video by a park guest. Copyright respective owners. Not owned by Harry Briggs.
LEGO Festival California
2025 Event Launch
LEGO Festival California Launch
📍 LEGOLAND California Resort
Producer & Creative
Video by LEGOLAND California. Copyright respective owners. Not owned by Harry Briggs.
BILLUND
2024 Live Show
LEGOLAND Billund Opening Show
📍 LEGOLAND Billund Resort
Lead Producer & Creative
VAMPIRE
2024 Live Show
Lord Vampyre's VIM
📍 LEGOLAND Billund Resort
Lead Producer & Creative
DISCO
2023 Live Show
Lord Vampyre's Disco
📍 LEGOLAND Windsor Resort
Lead Producer & Creative
DREAMS
2024 Live Show
LEGO DreamZzz Live
📍 LEGOLAND Germany
Lead Producer & Creative
F1
2025 Event
F1 — Build the Thrill
📍 Global LEGOLAND Discovery Centres
Lead Creative
MONKIE
2025 Live Show
School of Monkie Kid
📍 LEGOLAND Shanghai Resort
Lead Producer & Creative
BRICK
2023 Live Show
Brick Factory
📍 LEGOLAND Windsor Resort
Lead Producer & Creative
STUNT
2025 Live Show
LEGO City: Ultimate Stunt Showdown
📍 LEGOLAND Germany & Windsor
Lead Producer & Creative
XMAS
2023 Live Show
Ollie's Christmas Chaos
📍 LEGOLAND Windsor Resort
Lead Producer & Creative
NYE
2023 Event
LEGOLAND New Year's Eve
📍 LEGOLAND Windsor Resort
Lead Producer & Creative
★ Recognition & Awards ★
UK Theme Park Awards — Best Show UK Theme Park Awards — Best Event Merlin Record — Highest NPS Live Experience Merlin Record — Highest Team Satisfaction Score Merlin Record — Highest Halloween Guest Reviews
Expertise

Skills & Capabilities

🎭
Creative Leadership
  • Trained Script Writer
  • Live Theatre Director
  • Brand Experience Strategy
  • Costume Character & Mascot Specialist
  • Immersive Experience Design
  • Creative Vision & Storytelling
📋
Production & Management
  • Project Management (Monday.com, Microsoft Planner)
  • Large Budget Management (up to £1m)
  • Multi-market Team Leadership
  • Contractor & Supplier Relations
  • Mentorship & Team Development
  • Event Duty Management
🔊
Audio Engineering
  • Sound Designer — ProTools, Logic Pro, Adobe Audition
  • Sound Programmer — QLab, PanLab, Atlas, TouchDesigner
  • DiGiCo SD Series Consoles
  • Midas Consoles
  • Allen & Heath SQ Series
💡
Lighting & Technical
  • Lighting Programmer — ETC EOS
  • GrandMA Consoles
  • Theatre Technical Support
  • Stage & Show Technology
  • Technical Innovation & Cost Saving
🎬
Video & Digital
  • 3D Design — Shapr3D, Blender
  • Adobe After Effects & Apple Motion
  • Video Editing — Adobe Premiere Pro
  • Final Cut Pro X
  • DaVinci Resolve
  • Digital Content Production (Film)
📊
Strategy & Data
  • Language-Based Data Insights
  • NPS Strategy & Analysis
  • Entertainment Creative Strategy
  • Guest Experience Optimisation
  • Cultural Inclusivity in Experiences
  • Cross-regional Stakeholder Alignment
Full List

Complete Productions

Production Type Role Year Location
Contact

Let's create something extraordinary together

Open to speaking engagements, creative consultancy, and global project partnerships.

harry-briggs@outlook.com +44 7557 673753 linkedin.com/in/harry-briggs-entertainment Royal Berkshire, UK — Relocatable
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